Monthly analysis
Ingredient Trends
Which supplement and skincare ingredients are rising — and falling — in US search interest. Updated monthly.
Last updated 2026-09-25
Trending now
- 1Coenzyme Q10246,000 searches/mo+0.1
- 2Retinol135,000 searches/mo-7.1
- 3Zinc165,000 searches/mo-14.7
- 4Vitamin C165,000 searches/mo-18.9
- 5Turmeric / Curcumin301,000 searches/mo-3
- 6Vitamin D3135,000 searches/mo-3.5
- 7Hyaluronic Acid201,000 searches/mo-4.7
- 8Iron165,000 searches/mo-7.7
- 9Creatine673,000 searches/mo-10.1
- 10Omega-3 Fatty Acids201,000 searches/mo-12.1
Most searched
- 19Magnesium1,000,000 searches/mo-14.7
- 9Creatine673,000 searches/mo-10.1
- 12Ashwagandha673,000 searches/mo-14.5
- 5Turmeric / Curcumin301,000 searches/mo-3
- 16Probiotics301,000 searches/mo-20.8
- 1Coenzyme Q10246,000 searches/mo+0.1
- 13Salicylic Acid246,000 searches/mo-15.7
- 7Hyaluronic Acid201,000 searches/mo-4.7
- 10Omega-3 Fatty Acids201,000 searches/mo-12.1
- 11Niacinamide201,000 searches/mo-14.2
How scores work. Each ingredient's trend score combines its Google Trends interest change (last 3 months vs the previous 3 months) with monthly search volume from keyword data. Search volumes are US estimates and change monthly; trend deltas show interest movement, not absolute popularity.