Ingredient Trends
A monthly reading of which supplement and skincare ingredients are rising—and falling—in US search interest.
Last updated 2026-09-26
Trending now
- 01Silicon60500 searches/mo-21.1
- 02Boron74000 searches/mo+7.6
- 03Elderberry165000 searches/mo+4.2
- 04Betaine HCl22200 searches/mon/a
- 05Grape Seed Extract12100 searches/mon/a
- 06Devil's Claw9900 searches/mon/a
- 07Chamomile110000 searches/mo-52.4
- 08Phosphorus135000 searches/mo-54
- 09Potassium201000 searches/mo-8.6
- 10Sulfur90500 searches/mo-12.2
Most searched
- 241Peptides823000 searches/mo+8.2
- 205Creatine673000 searches/mo-1.8
- 247Ashwagandha673000 searches/mo-12.4
- 65Magnesium450000 searches/mo-10.2
- 76Minoxidil450000 searches/mo+7.1
- 219Hibiscus450000 searches/mo-5.4
- 287Berberine450000 searches/mo-7.9
- 19Melatonin368000 searches/mo+2.9
- 99Lavender301000 searches/mo+0.1
- 250L-Theanine301000 searches/mo-13.6
How scores work. Each trend score combines the change in Google Trends interest over two three-month periods with estimated US monthly search volume. The delta describes movement in attention, not a clinical finding or a recommendation.